Research Project Maastricht



Have been conducted by RPM



RPM has operated in over 20 countries


Highly skilled students

Are selected for this year’s Project Team

Research Project Maastricht (RPM), an initiative supported by Maastricht University, aims to successfully conduct company specific research in emerging economies on a non-profit basis. The project is carried out annually and aspires to meet the unique and specific demands of Dutch firms, varying from small- and medium sized firms to multinational enterprises. RPM is best suited to companies with international ambitions and a global orientation. Each year since 1989, RPM has performed research in emerging economies including Brazil, India, Singapore and China. This year the focus will be on the emerging and developing economy of Eastern Europe.

RPM consists of a multi-disciplinary team with ten highly skilled students in the final phase of their studies. The team members are carefully selected from a large pool of applicants and possess the technical knowledge, as well as the cultural and linguistic skills required to successfully work in an international business environment. The team members’ competencies range from legal to social to economic and business studies.

In previous years, RPM has performed various types of research, including market and sector analyses, competitive analyses, identification of investment opportunities, and searching for new distribution channels or possible new business partners. In order to ensure the highest quality research, the current economic, political, legal, and cultural environments of Eastern Europe will be analyzed extensively. Furthermore, preparatory company-specific research is conducted in the Netherlands before departure to Eastern Europe.

Team departure is planned for the end of December 2021. Accordingly, from January to April 2022, the RPM team is eager to investigate, explore and evaluate opportunities for your business in Eastern Europe.

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Research Possibilities

Research Project Maastricht conducts tailored research in which it aspires to closely meet the unique demands of your company. The project focuses on investigating business opportunities for internationally orientated companies, varying from small and medium sized firms to multinational enterprises. Several examples of possible researches are illustrated below.


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Market Analysis

Research Project Maastricht is able to provide a comprehensive analysis of different markets by segmenting and mapping potential target markets, and thereby to provide up-to-date market information to your company.


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Outsourcing Possibilities

Research Project Maastricht can research the possibilities for outsourcing business activities according to the requirements set by your company.


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Consumer Behavior Analysis

Research Project Maastricht can provide an overview of current or potential target groups including the characteristics, purchasing power and buying behavior of these groups.


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Competition Analysis

When entering a new market it is essential to explore the strengths and weaknesses of your competitors. Research Project Maastricht is able to analyze all products and services offered by the local competition, meeting your company specific demands. Furthermore, RPM can provide a comprehensive overview of your potential competitors in Eastern Europe.


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Import and Export Analysis

Potential import or export possibilities can be evaluated. Additionally, RPM is able to research all logistic, legal and tax issues that a company doing business in Eastern Europe might encounter.


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Investment Possibilities

Investing in emerging markets may imply a relatively high number of potential risks. Research Project Maastricht can outline the risks for your company as well as suggesting the best ways to cope with these risks.


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Sustainability Analysis

Focus can depend on different aspects, or to identify improvements that can result in certain certifications.


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Business Partner Analysis

Research Project Maastricht can identify potential business and/or distribution partners in Eastern Europe according to a predefined set of company specific requirements.


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Market Expanding Opportunities

Vietnam and The Philippines offer great opportunities for foreign direct investments. If your company is considering to expand its business operations abroad, RPM can help identify new investment opportunities in Eastern Europe.


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Legal/Regulatory Analysis

For every specific sector, countries have different policies and regulations regarding import/export, labor, finance, etc. Research Project Maastricht can provide companies with more information and know-how regarding the local governmental climate.


Project startup

Phase 1:

November until April

Acquisition phase

Phase 2:

June until December

Contractual research in Eastern Europe

Phase 3:

January until April

Reporting phase

Phase 4:

May and June